Monetization of Digital Goods: How to Maximize Profits from In-game Purchases | Lex BAYER

The ever increasing number of virtual goods being purchased by gamers represents exciting new monetization opportunities for developers.

How can game developers best capitalize on this global trend towards in-app purchases? How should you price your virtual goods and virtual currencies? What payment methods should you offer and when? How can you optimize your conversion funnel?

These and other topics will be explored in this lecture, which will draw upon examples from leading companies in the...

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From: CasualConnect

Related topics : global digital currency conversion